Born in the heart of the United States, urshaper was created by women, for women. We believe that lingerie should do more than look beautiful—it should feel empowering, comfortable, and true to who you are. Tired of unrealistic standards and uncomfortable designs, our founders set out to reimagine what women wear closest to their skin.
Inspired by real American women of all ages, sizes, and backgrounds, we design lingerie that celebrates individuality and confidence. Every piece is thoughtfully crafted using high-quality, ethically sourced materials, with a focus on fit, softness, and long-lasting comfort. From everyday essentials to intimate moments of self-care, our lingerie is made to move with you through real life.
At the core of our brand is a commitment to inclusivity and authenticity. We embrace natural beauty and believe that confidence starts from within. By listening to our community and continuously improving our designs, we aim to support women in feeling strong, comfortable, and unapologetically themselves.
This is more than lingerie—it’s a statement of self-love, freedom, and modern American femininity.